Pat McAfee Show wins Media Man 'Podcaster Of The Month' and 'Sports Podcaster Of The Month' award
Monday, December 13, 2021
Saturday, December 11, 2021
Media Man DFS: ‘Absurd’: NFL punter turned host hits $170m jackpot as gamble pays off with ‘richest ever’ deal
‘Absurd’: NFL punter turned host hits $170m jackpot as gamble pays off with ‘richest ever’ deal
In what might be the richest talent deal in sports media history, FanDuel has reportedly signed a deal with “The Pat McAfee Show” worth in the vicinity of $US30 million ($A42m) annually.
NFL insider Ian Rapoport was first with the news an extension had been reached — as McAfee’s show already had a sponsorship deal with FanDuel — and NBA insider Shams Charania followed up with the annual compensation.
McAfee confirmed in a YouTube video his show has reupped with FanDuel for “an absurd amount of money” on a four-year deal with an opt-out after three years.
The 34-year-old was a punter for the Indianapolis Colts for seven NFL seasons before retiring and pursuing a career as a broadcaster.
It’s unclear how much of that $US30 million is base pay, versus potential enticements for affiliate referrals. Furthermore, this deal likely includes the pay for his co-host A.J. Hawk, and crew of producers and other show contributors. Nevertheless, McAfee is the main driver and this is an enormous pay package that will inevitably have ripple effects across the industry.
As sports gambling implementation continues its slow crawl toward activation in New York, there has been a gold rush across America. Everywhere you turn, inside and outside of sports, there is marketing for sportsbooks like FanDuel, DraftKings, PointsBet, BetMGM, WynnBet, BetRivers, Caesars and so on.McAfee, as an edgy and relatable personality, has proven to be an effective referrer of bettors to FanDuel. This is why they were so keen to back up the Brinks truck to retain him as gambling moves into higher-populated states such as New York and perhaps eventually Texas and California.
Other notable gambling deals involving sports media talent include Penn National Gaming buying Barstool Sports from The Chernin Group, and DraftKings doing a deal with Meadowlark Media’s “The Dan Le Batard Show with Stugotz” that was reportedly worth $50 million over three years.
Friday, October 01, 2021
MaximBet offers NIL deal to female college athletes in Colorado
MaximBet offers NIL deal to female college athletes in Colorado
Online sports betting brand MaximBet has announced that it is offering a Name, Image and Likeness (NIL) deal to every female student athlete at Division I, II and III colleges and universities in Colorado.
MaximBet gained market access Colorado earlier this month.
The deal will offer a cash payment and merchandise rewards, along with an invitation to the MaximBet “Max-querade” Party in Denver on October 30 to athletes who contact MaximBet to sign up.
To become eligible, female athletes must follow MaximBet on Facebook, Instagram, TikTok and Twitter and send a direct message showing interest in such a deal on any of these platforms.
“We really value our position within the Colorado community, so what better way to show our support than by supporting student-athletes in Colorado,” Doug Terfehr, VP of brand and communications at MaximBet, told iGB.
“This is uncharted territory working with student athletes and providing them an opportunity to leverage their name, image and likeness, make some money and maybe have some fun on the way.”
The athletes will also be asked to feature the brand on their personal social media channels. The two athletes with the highest social media engagement will receive a further payment in addition to the initial cash payment.
This is the first NIL deal offered by MaximBet. Deals along these lines only became possible earlier this year, when a Supreme Court ruling earlier this year allowed NCAA student athletes to take endorsements.
“We wanted to be one of the first brands that showed support for student athletes after NIL became an option, but we also wanted to take a different approach” added Terfehr.
“A lot of deals have been with male athletes or only at the division one level, but we wanted to support female athletes across the whole NCAA.”
Since August, MaximBet has also gained market access in Arizona, Ohio and Pennsylvania.
(IGB)
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